From the P&E Show this time, we found the traditional photography equipment manufacturer SIRUI launched 2 new prime lenses. In order to learn more for the change of SIRUI, we interviewed the SIRUI Marketing Director - Mr Li Qi the first time with some questions, and asked him to introduce more for us, including the development strategy of SIRUI in the coming future.

SIRUI Marketing Director - Mr Li Qi was exclusively interviewed by the Editor of Fengniao Net

Fengniao: We knew that SIRUI was always did a good job on the Photography Equipments, such like Tripods and Camera bags, which have been very popular to the Photographers. Why you would plan to enter into the Lens area?

SIRUI: Yes, indeed. SIRUI really did a good job on the areas of tripods and camera bags. But if we need to innovate, we have to break through. SIRUI is always an enterprise that has continuous innovation, including in the areas of our previous products like Tripods and Camera bags. To SIRUI, the technology of Tripods and Camera bags are ripe, so we would like to enter into the lens area, including the development and production of the Camera lens and Optical Lens, also including some movable image products like mobile phone lens.   

SIRUI 35mm F1.2 Camera Lens

Fengniao Net: Could you please introduce the new Camera Lens to the vast photography amateurs? Is there any plan for developing more Camera lenses with different focuses in the coming future?

SIRUI: Currently our Mobile Phone Lenses are ready for production. Regarding to the Camera Lenses 35mm F1.2 and 85mm F1.2 that we are showing on the booth, they were designed based on the Sony E mount, we have been working on it for more than 1 year, and expect to launch them to the market for vast photography amateurs in the second half of the year. We will continue to develop new lenses in the future with different focal length, including the variable focal length.

SIRUI 85mm F1.2 Camera Lens

Fengniao Net: What's SIRUI's future strategy to the market? Will you focus on developing both accessories and Lenses, or will you highlight any one of it?

SIRUI: We will keep developing both areas, in our factory, the production lines for both areas are separate, they will not influence each other. Hereafter, the lenses and Camera Bags will be innovated continuously, and there will be more and more new products coming.

Fengniao: How was the sales situation of SIRUI during the years 2015-2016. Is the expected target achieved? What target will you expect for 2016?

SIRUI: Although the market in 2016-2016 is not good, we still achieve our expected sales target, since we have a much accurate judgement and estimation on the market situation. We will focus on optical products for increasing the sales in 2016. We will also take the optical products as the focus products for advertising to the market. When people think of SIRUI, they would firstly know SIRUI's Tripods and Camera Bags, but we also hope people could know more about our quality optical lens at the same time.

SIRUI Mobile Phone Lenses

Thanks for SIRUI Marketing Director - Mr Li Qi to share the new products information with us. Hope that the SIRUI Lenses will be launched for the vast photography amateurs soon.

The information above was forwarded from Fengniao.com:http://qicai.fengniao.com/533/5334531.html