Report from our correspondent: 7 September 2016, Guangdong SIRUI Optical Co., Ltd. (Former Name: Zhongshan SIRUI Photography Equipment Industry Co., Ltd.) got an award board of Zhongshan City Grade Enterprise Technology Center by recognizing by the Zhongshan City Economic and Informationize Office and other government offices. These years, Guangdong SIRUI Optical Co., Ltd. insists to rely on the scientific progress and technology innovation to promote the enterprise for continuous and speedy development, give full play to the role of the research and development members, and strengthen the technical management system construction.

These years, Guangdong SIRUI Optical Co., Ltd. (Former Name: Zhongshan SIRUI Photography Equipment Industry Co., Ltd.) insists to rely on the scientific progress and technology innovation to promote the enterprise for continuous and speedy development, give full play to the role of the research and development members, strengthen the technical management system construction, continually improve the ability and strength of creation and innovation and enlarge the input of the development power in order to promote SIRUI's optical lenses to the market. At present, SRIUI's products cover SLR Exchange Lenses, Sports Camera, Mobile Phone Auxiliary Lenses, Electronic Dolly, Filters and other optical products and accessories, and Photo/Video Tripods/Monopods, Humidity Control Cabinets, Cameras, etc. and will implement the development for the whole chains of the industry in the coming future. SIRUI will insist the quality principle, and fully strengthen the technology innovation ability and marketing system building, effectively integrate various resources advantages such as funds, market, technology and brand, firmly grasp the commanding heights of the market demands for the optical lens and photographic equipments, try to make a layout of the industry for the areas that are with good prospects of development through the research and develop the new products of the optical lens, new intelligent photoelectric products and key-modules in order to lay a foundation to develop a diversified company in the coming future.

Hereafter, SIRUI Optical will further improve and perfect the system of technology research and development of the enterprise, continually strengthen the research and development ability, detecting strictly, strengthening the R&D infrastructure spending and the construction of municipal enterprise technology center system, increase technology development which is with intellectual property rights, master the core technology, improve the innovation ability and core competition ability.

Technology Research and Development is the key for development a company, SIRUI Optical will take the municipal enterprise technology center as a starting point, and will continually research and develop new products and new technology in 2016 and strive for a higher new step.